What do you mean you paid for an epic ending? That's not on the box.
I'll hold the wine though. I'm more concerned about the DLC scams, dumbing down of the genre and games being rushed out by Bioware. I doubt EA had anything to do with the ending. Do you think EA told Bioware to make the endings ****? You think they told Bioware to dumb down the dialogue options? I don't think they told Bioware to change Dragon Age's formula either.
Bioware have clearly expressed that all the changes to both series have been their decisions and theirs own. It was their decision to implement Mass Effect's dialogue wheel into Dragon Age 2 just as it was their decision to dumb it down for Mass Effect 2 and Mass Effect 3.
It's funny seeing all these "theories" popping up on YouTube though. Here's a video trying to debunk that Indoctrination theory:
http://www.youtube.com/watch?v=plg0zWh_hGMJudging by the dislikes not many have accepted it. It's almost like watching a religious debate though with all these theories and videos popping up.
I can almost imagine Bioware watching all the chaos unfold from some tower high up while their faces slowly morph into the troll face as they sip wine from exquisite glasses.