Hmmm the same as others DD sites on the 5th, thats strange not that I am complaining.
Its just if you want to go independent with your own store and test out its success you would surely want to have it available exclusively at your store a day or two ahead of the rest.
I mean it would seem only the hardcore fan base knows about the store so the stats on the stores success and how many people will use it will be not good if its available the same time.
For instance I am from NA and I can assure you the majority do not even know your guys game is coming out(expansion and Saga). When it hits Steam that is where it will sell the best for Steam is popular in the PC scene in NA and world.
All I am saying word of mouth would travel fast that you could get the game at the companies independent store and be great for stats.
Anyways just thought I would through that out there, I am sure the guys have there own plans. I am juts referencing what our company did in a similar situation.
Regardless I will make sure I promote the game at my NA channels, I am a big fan.