And exactly what reward did pregame purchasers get? At the very least, we should have been able to carry on our characters (with equipment and armor and skills) that we worked so hard attaining.
No one promised any reward for buying the game early.
It was well known and explicitly stated that no characters from the beta would carry over. If carrying characters from beta to full version was a deal-breaker, you should have asked before installing and we would have told you that wasn't going to happen.There were so many changes to the game that it was simply impossible to do. It's not to punish people who bought the game early, it's a reality of playing alpha versions.