Hype does wonders for a publisher that is in the business to make money. They sell a lot of games <img src="/ubbthreads/images/graemlins/smile.gif" alt="" /> And if it falls short of the expectations everybody blames the developer, who didn't even create the hype to begin with.
That would depend on the developer. There are a few developers out there who are little more than hype producers.
