Basically, whenever someone clicks on a link to a monster's page, that monster becomes stronger. There are ways existing monsters can fight each other, etc that I never bothered looking at, since it is the pyramid scheme style activity that is the focus of spamming.
Outwar FAQ;
How to play
The purpose of outwar is to develop your character by gaining power and earning money. You can enhance the capabilities of your character by purchasing items at the shop and battling with other players. The monster, gangster and pop star with the most money at the end of the round wins!
How do I gain power? Every time someone clicks on your secret link, your character will gain power. Try placing your secret link somewhere people will see it; such as in your profile, away message, or a web page.
How do I earn money? There are 2 ways your character can make money. Every hour your character will make money based on your power. The more power you have, the more money you will make every hour. You can also make money by actively attacking other players.
How do I win the game? The monster, gangster and pop star with the most money at the end of the round will win.
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