Our goal is to have them do something about the unfair competition caused by other governments granting large subsidies in neighbouring countries. That's all there is to it.
Personally, I think it has just begun.
In Germany, the idea is still relatively new, but I don't know about other countries.
In my opinion, each country should have its own possibilioties to support this kind of business, since I believe that every country has its own culturally influenced approach on computing/software/whatever.
Imho it would just add to the diversity.