PC Gamer and PC Zone are both owned by Future publishing. Sadly the trend of these magazines is so pro-Blizzard and Valve that I have discontinued my subscription. I was plenty p***ed last month when pretty much 40% of their magazines content was covering Blizzard.
I used to work in publishing and I am fully aware that the paper magazines are having real ABC issues right now and are pulling in as much revenue with the big guns in the form of advertising. Now whilst I am not averse to magazines using advertising to ensure they survive (it is the norm afterall) however the love in with the big guns is getting rather boring.