Maybe, maybe not.
Promotion wasn't exactly good, the distributors/publishers are to blame for that, from what I've seen especially in the UK.
Many had never heard of the game on some of the forums I go on or didn't know it was coming out.
Although CDV seem to be doing a good job by taking the game to conventions, letting the media try it out etc...
I really do hope Larian make enough money off the game to continue making games.