I think the easiest way to blow a game up huge these days is to offer it for 50% on steam.
Especially with the holiday sales coming up.
I think that many lesser-known games have found that by lowering the price in that venue they are able to significantly increase revenues and exposure.
I think I read that the game Risen doubled its total sales over the weekend last week, and that game had been out for 2 years.
I know that I buy the weekend deal nearly every weekend.
I only happened into this game based on the coincidence that it was released in current version around the same time that I was finishing up with FONV.
