I spend most of my time on the interwebs in there now. Even more so the closer Skyrim gets... Searching for possible clues and other such things that would be of interest to the evolving world of TES. (:
Fun fact though, I have an Oblivion character whose main goal is to collect (And read) all books available in the game. Almost done. C:
Agree though, Lore is a big part of TES, though I don't think that is the main attraction. It being a open and free world is the main selling point of Oblivion, on top of graphics. Not saying Lore shouldn't be the main attraction, but most gamers don't really take the time to invest themselves in a game. They just want to beat it.
For example, I had this one friend who beat the game at level 14 I think it was and he went on and on about he was unstoppable and blah blah. He was on 0% difficulty... But I mean, that was all that mattered. That fact that he was good and could kill anything in one hit. He treated it like a hack and slash or something... >>; He didn't care that his race was from Black Marsh and that [most] of their names were based off of the first action they do out of the egg. He named it his name. He went around fighting, just fighting. Enter cave, exit cave, enter another, exit that one. Never bothered to read a book ingame, nor talk to people or anything. As I took god knows how long to level to 14, but I efficiently leveled (5/5/1) and took my time and enjoyed the game. Reading, talking, etc. Read the Lore that is in the lovely Imperial Libraries and I hate to sound like a bitch, but I played the game correctly. Like an RPG is meant to be played. Guess who is still playing the game and enjoying every moment? Yeah.
TES will forever be my favorite RPG series no matter what anyone says. /rant