I think the real problem is that the larger a company gets the more it fears to innovate, honestly.
Games cost more and more money to produce, so games companies want to get maximum return from their investment, so they play safe by following the trends.
Another thing I mentioned at the Games Com is this : Things can become a self-fulfilling prophecy as well.
"This won't sell" -> won't be deveöloped, or only so s"sloppily" the finished product is of good quality -> it really doesn't sell enough.
Another thing is what I call "training/educating" the customer/potential buyer". It goes like this _ The customer is offered only several varieties of ice cream flavors. This makes them believe that only these would sell -> "no experiments !" , which is a very conservative point of view (this sentence was actually used by the conservative parties in the 50s I think).
The other point is when marketing says : "this is great - go and buy it!" aka "This is the new shit !" -> Dragon Age marketing campaign. It's like ... using marketing tools to nudge the (potential) customers into a certain direction. And marketing can do quite a lot, psychologically !
Just look at all of these shooter games nd WWII games nowadays - they're all basically of the same breed - but marketing keeps telling is they're all great and improved.
Last edited by AlrikFassbauer; 06/09/1105:22 PM.
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