That was an interesting read.
Also a depressing one. What kind of retarded marketing department thinks "dragons don't sell"? It's a videogame! Nerds are all over that shit. Dragons only don't sell when the product they're in is otherwise crap. Heck, Divinity II first got my attention for the very shallow reason of "I get to turn into a dragon! Fuck yeah!"
I say this, of course, as someone who has no knowledge of business, marketing or PR. I'm just a consumer with disposable income. I'm sure that's not a very important demographic.