OK can't edit the original post so I'm posting this for all to see. Have a look & see what you make of this, I personally think that Mass Effect 3 ending has hurt EA more than they like to admit. I checked earlyer & there stocks are down to a low of 15.43 & still dropping.
EA's attempting to patch up it's wounds I don't think this will go good for Bioware, considering how bad Biowares games have been since joining EA it's possible that the majority of the people that will suffer will be from Bioware.