I remember this summer's moment when DC got the most attention: when the 2 demo pc's were stolen.
Perhaps if some more stuff "that should'nt have been publiced yet" but we DO want to be worldspread >;) found a way out of the studio?
I mean, what's harder to resist than the forbidden? I bet most people would gladly take a look after the terrible news was announced

!
That would require of course some non-forbidden yet-forbidden stuff in the first case. And having no problems with deceiving your own public. Nah whatever no one's gonna fool me!