That's clearly just a collection of print outs of in game maps of the initial town + surrounding areas*.
You reach level ~8-9** by the end of the alpha.
Going by the current mechanics of skill builds, game pacing and spending, I'd imagine level 30~35 would be an endgame char.
Also:
In the alpha you can already have the ice / fire tile set in play. Upgrade your homestead, and there's a choice of decor.
*I'm also highly suspicious of it as a real-world designing scenario. Let's just say, it's not how I'd plan a RPG.
** You can achieve level 9 with the +10% xp perk