I agree with you that "1$ = 1€ = £1" thing is kind of nuts! However, I do not mind if there is a region pricing for poorer world regions. I have been living in a developing country for a few years and I know that 40 € in Germany (where I am from) is not to be compared to 40 € in a third world country. In Germany, you can easily squander far more than 40 € by going out on a Friday night, in some other countries, it is likely to be more than half of the monthly income. So, being a socially advantaged European I am only too glad to pay a higher price if this can make a child happy somewhere else in the world.