Hooking players: create a trailer that shows the main features of the game.
The problem is that this trailer will probably last 10 seconds, because the only original feature of DoS is the change (freeze/vapour/set fire to) in some environment(I cant even set the woods/plants ablaze, I can only lit oil...), and moving of a few objects (crates, mostly).
All other "features" are either boring, or not original.