The best part about D:OS is it accommodates for creative play. The game gives you the tools and then gives you the freedom to play however you want. Of course, most people would probably play it like a normal RPG because that's what they're expecting, especially if they have a limited amount of time with a preview. Teaching players to be creative might be challenging... Especially this new gen. of gamers who expect to be lead through a narrative experience by the hand.

Showing players different ways to play through the same area would probably be the best way.