With the upcoming beta, it now seems like we can pick/customize almost everything but our starting equipment at character creation. If (for example) I choose the "Knight" preset, it would be nice to have the option of assigning him a sword and shield rather than a two-handed sword. Maybe in my mind that is a more "knightly" way to outfit my character.
Obviously I can just pick a Warrior preset and then customize his attributes, talents, skill-bar, etc to be more in line with a Knight, and that would allow him to start with a sword and shield, but that just seems like a clunkier way of achieving a simple goal.
I realize that once in the game all class names go out the window and everyone is an "adventurer". However, just like providing class presets, this is another way of allowing customization before heading into the game.