But there is no "free" for gamedevs.
Do you count the thousands of hours alpha and beta testers spend playing and reporting as being "free" for the devs ? I would.
I really think this EA thing is new, and can change tremendously a developping cycle of a game, compared to old ones which might have had less feedback. I mean, almost instant feedback and bug reports. Can be tricky of course. Interesting anyways, but the amount of saved money must be honestly taken into account.
Crap, I double posted, sorry :-(