a physical path is leading to a digital path x 2 - FOR FREE. But if we turn around and suggest Steam owners get a discount on the physical CE.. that is somehow a big no-no.
Steam keys can be generated for free; that's part of Steam's business model. Retailers and distributors are not necessarily keen on sharing their cut from physical sales with digital distributors, and given the lower margins on retail releases to start with, Larian may not have much room for upgrade options.
