I never said it's easy but they have to do something, I don't view that as optional. It'll cost money, it'll be a huge pain in the butt and everything else that can go wrong probably will but they can't sit back and do nothing or they run a very real risk of seeing their game and all the hard work they put into it buried in the noise coming from everywhere else. They can release the greatest game ever, if it ends up buried it'll cost them a lot more than needing to put out a late patch for some issues that could have been polished pre-release.
