For me its fun.

Against the PC, it real trivia.. Even with 1 vs 7 points its nearly impossible to loose.
But the fun starts in multiplayer with a friend. You start to thing what he might do..what he might think that you are thinking and....see who can predict the next move that way better.
And those things dont come that often.

But i guess that if that brakes immersion for some, a zombie namebd rob might do the same IF they even get the joke.