All going as planned imo, once they patch it to a level they feel it's super sweet, then you'll get the sale and then those coming in in droves will have even a better experience and word of mouth kicks in again, almost like a second release. You have to think more than 1/2 of Steam buyers today only buy a game once it hits a fairly heavy sales point. This game has many key price points in it's future, the big one's being $20 (version 2.0) and $10 (version 3.0). Falling out of the top 10 at this point is imo understandable, the big deal now is the sale, which should be sometime this fall.