It gathered 90% over time... it's launch that's important. Launch that will bring sales. Launch that the Kickstarters make the initial reviews, now ignored and hidden unlike D:OS. Those reviews who bring in more sales. Now they will likely just get accussations of being one of those evil devs who buy positive reviews, how else are Steamstore and CD-key so shifted on the first few days... according to casual gamers.
Launch is important to a game. This change harms Kickstarter-backed launches most. And guess what the first big KS-launch is after this tweak?