Translating is a waste of money and resources. Learn English like the rest of the world have to do.
We have to ? Who says that ?
Here in Germany, English has becxome so much dominant - it's the "lingua franca" here right now, and it is "hip" to be able to speak and/or write English - that people are beginning to think that especially marketing people, who seemingly LOVE to use the English language, must be a little bit kind of crazy. I mean, they use English words in places thwre there does exist a very good German word expressing exactly the same thing.
Why do "they" do it ? People assume because English kind of sounds better, nothing else.
