I'm pretty sure, those competative players are a minority not the majority. I hardly grasp how competativity should really fit in. The fights are made for team effort, competativity counters that? Sure, give some options to troll your teammates, but competativity seems really odd. Kill the others at the start and you 'won'.
Instead of making the game more appealing it makes it less appealing, at least my friend and I are really unhappy about this exp imbalance shit.