You need to consider that making it too easy will also cost them fans. There has to be a balance. Without a challenge, I wouldnt want to play the game and I played it on the hardest level from the start. I though it was too easy after the 1st 2-3 hours. On my second play through I added the double enemies mod to make it harder.

That said, the initial part is somewhat hard until you figure out how to control the field. This is the key to the game. You can control enemies by disabling them, summoning meat shields, moving around and/or moving them around. Positioning is very important. That said, its possible you selected a team that has no control abilities. This would make the game very hard but not salvageable. Every skill tree offers some sort of way to deal with combat control. Once you understand how it works, the game becomes manageable and eventually easy.