I think he made some kind of tactical mistake...

Maybe you've heard this but anywhay:

The boss of Heiniken, Budweiser and Charlsberg is out on the local pub (they're all living in the same area, you know...). When a whaitress shows up and ask what they want to drink the boss of Heiniken says:
"I whant a Heiniken, cos it can ONLY be Heiniken!"
The boss of Budweiser counterattack with:
"I whant a Budweiser, the world's nr one!" (or whatever their slogan is, don't care much for it though, it's not what's important about the story...)
And then the boss of Charlsberg sais:
"I'll have a coke."
And the other two goes:
"What?!? You're not haveing beer???"
And the Charlsbergboss replies:
"No, when you're not haveing beer I'm not haveing beer either."

Übereil

Brain: an apparatus with which we think we think.

Ambrose Bierce