Oh, you don't get any Italian bread in Sweden? Poor Swedes ... <img src="/ubbthreads/images/graemlins/winkwink.gif" alt="" />

Ah, in case you meant the joke: The lady behind the counter refers to the 5th loaf of bread being hard by the time one gets to eat it. The old man, however, thinks "it" refers to his member becoming hard, since his friend has bragged about great stamina with the ladies.