As an old player, still around, I'm fine with the name. At this point most players seem to be looking back to BG 1 & 2 because those are known quantities. It's just as valid to be looking forward, as I imagine both Larian and WotC are to a series of games connected in some way to the city of Baldur's Gate. I'd actually like a subtitle in addition to the 3, to remind me of the focus of the game (although they could be withholding that for now because they don't want to reveal where the story is going), but I see the 3 as useful, just as the numbers are useful in TES titles, letting you know where Morrowind fits into the sequence of games. When we're playing BG IX the numbers will at least give insight into release, if not chronological, order.