Does anyone know what the back-end metrics are, and what they are actually used for? I suppose they would say it is so they can make better games in the future.

I recall the early days of Al Gore's internet, and I was thinking gosh, why are these net publishing and service companies putting so much content online for free, and at that time with very few advertisements? Thanks, this is great!

Years later, I realized they were making a lot of money by selling information about what you do online. One Ring to rule them all ...