What we like it's very subjective, no point arguing. I don't like a single male (there's nothing like Gale for example) or female heads from current character creator, but I can somehow pick a few let's say "barely acceptable".
How to fix this problem? Add more variety, from supermodel looks to "realistic". Far more, like 20-30 faces for each, OR allow editing face shape, skin texture, eye shape and colors, and so on.
It's fine for EA, but would be nice to have more for release.
Still they did great job with Tiefling horns and other details, they look believable. I can't see them as my characters, but the NPC's look great.
Also I'd rather pick the final look of one of many NPC's, they look way better.
But then a mod editor could solve all these as well.