All elves come in a wide variety of skin tones like, but I do agree that elves should look a bit more distinct than looking like humans with pointy ears. Todd Lockwood's illustrations of elves (who was one of the primary art designers of 3rd edition D&D) are a really good model to use (which were already shown on pg. 1). They have a vaguely alien-look about them (that is to say, they don't really resemble any human ethnicity), which is fitting since they are technically aliens from another world (their race originated countless millennia ago from the plane of Faerie, known as the Feywild in 4e/5e), but at the same time they have sharp and angular features that are generally pleasing to the human eye.
