I don't think the models are awful. They're very nice if you ask me. A bit basic and I do think a bit of customization would help. Just so you can make them a bit more unique (so that every one can make the elf they want). But it might be a work in process it's EA after all.
But what do elves look like? I mean there really is not a universal guide for it. As long as they're not like the skyrim elves I will be happy.