I taste the smell of Kirkbridian heresy
Which could be the official stance of bethesda now even though todd denied that being the case. Sotha Sils speech in ESO points toward acknowledging the head canon of Kirkbride.
Back to topic:
What do we have in summary:
More dialogue needed
Someone needs to point the player toward the alternative path
Motivation and rewards for helping the absolute lacking
The goblins turning on the player does not appear to make sense
