I lean harder into the roleplaying side of things. The characters I play the longest always have the best stories. Of course, I still get build ideas I want to try, but typically only do so once the character inspiration behind it hits me. As for race choice, it's definitely a consideration, since it only makes sense that any character might lean towards what comes naturally to them. The most interesting options though are always the ones that don't make 100% sense, I try to strike a balance.