The problem is that it's always the vocal minority. Yes media can influence the silent majority but its not like they actually speak for them. Look at movies and games that get glowing reviews from critics and then fail completely when it comes to the everyday consumer. Most people will just look at something, maybe look into it a bit, then decide if they like it or not and move on. The other thing is a lot gaming journalists are effectively just random people voicing their own opinion on a site that happens to give them more "voice" I suppose. You can say IGN or Forbes gives decent reviews but then there's sites like Kotaku, which I don't know how they exist still. They're not all Jason Schreier, who does investigative journalism rather than games review. It's not like they run polls and interview people for their thoughts on a game. They're just people giving their opinion more loudly than the rest of us.
