The problem is that it's always the vocal minority. Yes media can influence the silent majority but its not like they actually speak for them. Look at movies and games that get glowing reviews from critics and then fail completely when it comes to the everyday consumer. Most people will just look at something, maybe look into it a bit, then decide if they like it or not and move on.
I would say that Gamespot/IGN are even more influential than before. Larian even referenced IGN in their Twitter account. Of course Streamers have their share, but mainstream media is still influential.
