This is one of those that RAW isn't super clear because Shove is only defined as a "special melee attack", so you can say you push someone with the "stick" of your polearm (like a hockey cross-check), and that should technically qualify.
The Polearm Master bonus action attack triggers on "attack with only a glaive, halberd, quarterstaff, or spear" - those weapon key words implying that the bonus action is allowed when a subset of melee weapon attacks is used.