Not only do they shove it in your face, they return to it time and time again, grinding away without any concern for your pleasure! It's suffocating.
Anyway, the romances were a big part of BG2 and big part of what Larian is doing right. Unlike some, I like the party scenes. You are no longer crawling through goblin filth and corpses, you've learned that the time bomb isn't going off in a few short days and you have a lead on a cure -- you can take one night for rest and distraction. To my mind this is just a grounded, mature way to approach flirting that is true-to-life. You are at work, should you be flirting? y/n You are at a party, should you be flirting? y/n To my mind it's pretty clear no to the first and yes to the second. People make passes at parties and not while killing goblins -- right? Time and place for everything.
Much as I loved BG2 the timing of the romance dialogues were often unintentionally humorous -- for some reason Firkraag's den was listed as "non dungeon" so flirting would inevitably happen there. "I'm wondering, have you ever considered getting married . . ."? Umm, sure I have, but can talk about this after we kill the dragon that is about incinerate us?
I've got lots of critiques of BG3's mechanics but I'm happy with the romances so far.
