Well it would help a lot if the game had representations of block, dodge, or parry. There always seems to be a post complaining about misses and the topic circles back to how it plays out in D&D 5e they aren't actually always misses.
Combat in Baldur's Gate 3 would be a lot more engaging if low rolls weren't only interpreted as miss, just like in D&D 5e.
I doubt that whatever will change it in the end, miss is always miss no matter what you call it.
How things are perceived definitely impact customer sentiment. This effect happens for businesses in every industry from videogames to utilities, etc.
(For their projects, their brand, everything that interacts with a customer).
