It's called "investment in marketing" rather than "money sink" precisely because it usually repays itself with the results.
And yeah, I'm sure they'd be devastated to sell as well as CD Projekt Red.

There were a lot of problems with CP2077, but I'm fairly sure that "spending too much in marketing" wasn't their main issue.


Party control in Baldur's Gate 3 is a complete mess that begs to be addressed. SAY NO TO THE TOILET CHAIN