[quote]So, just give the fans exactly what they want, and everything will work out. Right?
Wrong. Generally speaking, the more intensely devoted fans in a fandom are usually outnumbered by the casual fans. But the more devoted a fan becomes, the more active (and louder) they become in the fandom. So while a few million casual fans might enjoy an episode of a show without ever making that fact widely known, a handful of devoted and occasionally unhinged fans are screaming about how the show is Ruined FOREVER, which can be seen and heard by everyone... including the people making the show. The creators may then start pandering to these voices exclusively, believing them to be the voice of everyone watching (which these fans will often claim to be) — but "everyone" in this case may in fact consist only of a handful of people, and what this minority wants and what the less-noisy fans want can differ drastically.
This presents a major problem. The property can end up becoming a private club, accessible only to a select few. Excluding the casual fans means they'll simply drift away to find something else to spend their time on, and raising the entry bar too high means you run the risk of locking out new fans who may have been interested in the property, but now find it too difficult to access. While the vocal minority might now be satisfied (and you can't even count on that), they rarely translate to enough ratings and/or sales to justify the property's continued existence — and to make matters worse, even this hardcore minority that you catered to may begin to drift away for numerous reasons (changing tastes, burnout, lessened interest, etc). This results in diminishing returns, ending in eventual cancellation if unchecked.
Furthermore, the overall quality of the property can begin to suffer if you just listen to the vocal minority; just because someone is intensely committed to a particular work of fiction doesn't necessarily mean they know what makes good fiction work.
This. +1 It needs little stars around it and hearts and dancing mermaids. The subtext here is also about the issue of "fan entitlement". I won't get into it, I've upset enough people today....
