Another small Easter Egg I can't find mentioned here is Sting the short-sword that glows near Orcs and Dragons. Bilbo and Frodo Baggins had one just like this!
You are told to read the tag on the magic carpet to make it fly. The tag reads Axeminster, the name of a carpet manufacturer in the UK. It was a big deal for me having never been in England.
The magic mirror is obviously from Snow White (or Shrek <img src="/ubbthreads/images/graemlins/tongue.gif" alt="" />).