Personally, I don't understand why they don't have a community manager and staff handing this, supposedly have have 300 plus people working at Larian and they can have 5-10 people working on communications.
The Larian person who most fulfills the roll of "community manager" is Swen himself, which is one of the main issues with Larian's communication imo. This worked well as a small studio, but now that Swen has to manage multiple studios and hundreds of employees across the world, it's too much to do both.
The bigger of the BG3 Patches came with a youtube video or a multi-hour Panel from Hell, both with Swen as the lead, and require so much more work and coordination than a forum post or tweet or AMA by a dedicated community manager every ~2-4 weeks.
Swen can and should continue creating these fun Larian videos for big events (announcement of a new game, EA release of that game, and the full release), but I think he needs to relinquish his role for ~all smaller updates.
