Originally Posted by EvilVik
I think you're missing the main point of why they are doing what they are doing. The money they spend on marketing for an event like this is peanuts compared to what paid advertisement costs.
The effect of one panel is multiplied by every online gaming site reporting from it. It stands out, everyone talks about it (good or bad) and you make noise that has actual reach.

They would have to spend 10x the money for an ad campaign with the same reach.

Yes... it is definitely a clever marketing move. And they know they need marketing after all the bad press in the past few months over lack of updates/communication.
Not to mention, said expensive castle already is available for things like weddings and other private functions (according to their website), and probably could use a boost in a time of very few tourists.

Last edited by Alexandrite; 02/07/21 05:57 AM.