They are putting on a flashy marketing event for a D&D RPG in a local castle, located right down the road from their offices. Said Castle is a venue for such events, and likely has had few if any over the past year due to COVID. I'm sure it is happy to have ANY bookings at this point, especially one that would generate publicity for it - weddings and such generally do NOT generate the kind of publicity this will.
I would anticipate Larian received a very good deal regarding costs, given these facts.
The only drawback for this would be choice of "host" as Sven simply isn't the best choice for that. Hopefully they will have someone with a bit more PR/Hosting experience as the front for the show
