I respectfully disagree that it's a good expenditure of funds, or good value for marketing.
They need to generate positive hype for the game
Just wait and see, you might be surprised.
I mean, not by the event itself of course; we forum rats are well beyond that point. It's the large audience which hasn't been put on the "D:OS3 King Of The Hill Rush The Ladder Edition" (c) hype train yet, that's what they are aiming for.
Imo they should be given credit when it's due: this is a very unorthodox and bold move, which will certainly boost endorphins' levels in quite a lot of people's heads. Clever trick, I'd give them that.
What they possibly don't realise however, is that this kind of kunststück will only work once. If they will continue to deliver more cheese, and not much else, the backlash can be devastating. They could be essentially cornering themselves as we speak.
