It's a really tough sell for any feat when an ASI gives you +1 attack, damage, skills, and perhaps +1 AC and initiative or +1 memorized spell and +1 DC.
And yeah, feats are much more interesting in building your character in a certain unique way.
This is something 5e got wrong imo. 3e was much more fun with separate ASI and feat picks, and just generally more feat picks. I hope 6e will correct this and separate feats from ASI's again and allow more feat picks. And perhaps that BG3 can house rule some more feat picks in.
